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April 3, 2008
By: TOM BRANNA
Editor
Information Resources, Inc. (IRI) and The NPD Group, Inc. are partnering to launch the Beauty Cross Channel Monitor, the U.S. beauty industry’s first and only cross-channel retail tracking product. The Beauty Cross Channel Monitor will provide insights for a wide range of beauty categories, including fragrance, cosmetics and skin care, from U.S. department stores, food, drug and mass outlets, excluding Wal-Mart. This new product was launched last month. “The lack of beauty industry covera...
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